Black Voices Create

Black Voices Create Gems is on a mission to address the social injustice that many Black content creators face on social media platforms.

In 2020, we launched Black Voices Create and donated $400,000 to the NAACP Youth & College Division in partnership with four Black content creators. In 2021, we supported the Marching Beyond the Madness digital activism series to keep the hype going beyond Black History Month.

This year, in 2022, we're raising the tone on our cause by introducing #BlackVoicesCreateGems to the world.

As we continue our initiative to amplify Black voices in the digital space, Gushers is on the hunt for undiscovered young Black content creators. Our goal is to elevate the amazing work of these hidden Gems on TikTok by promoting their content and helping them to build their influence. Not only will we bring their work to the forefront, we'll also fund it!

How to Participate: Calling all Black Content Creators

  • Create a TikTok video doing what you do best (dance, comedy, makeup, poetry, fashion, etc)! Be creative, be yourself, and show the power of your voice! *Note: Content does not need to mention Gushers.
  • Post your video using the hashtag #BlackVoicesCreateGems so we can find you!
  • Follow @TheRealGushers on TikTok so we can send you a message if you are selected.
  • If you are selected, we will officially sponsor you and promote your content on TikTok to reach more people and amplify your voice

Click here for full rules.

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NAACP Collage

Because these issues go well beyond TikTok, we're continuing our multi-year partnership with the NAACP Youth & College Division to co-create resources that empower teens. Our first collaboration donated a total of $400,000. This year, we're donating another $500,000 to continue the journey of advancing Black youths.

The NAACP (National Association for the Advancement of Colored People) Youth & College Division serves over 25,000 people under the age of 25 across all 50 states.

Through our partnership, the NAACP Youth & College Division will be able to bring heightened awareness to important issues affecting Black youth today, like combating racial injustice and increasing voter education. The financial support will help fund programs to increase leadership development, recruitment, and organizing for campaigns promoting education, equality and safety.

For more information on the NAACP Youth & College Division, check out their website.

Black Voices Create Logo

NAACP Image Awards X GEMS

As part of our commitment to Black creators, we're excited to announce the NAACP Black Gem Award for Outstanding Social Media Personality. This award goes to the Black influencer whose creativity positively impacts their community.

This year's winner was La'Ron Hines. His "Are You Smarter Than a Preschooler" series went viral and brought uplifting, lighthearted, and fun content to millions of people on TikTok.

Thanks La'Ron Hines for being a GEM!

@JoelBervell

#ad You’re a gem and you deserve to shine. Black Voices Create GEMS helps Black content creators get discovered. Drop your next video with #BlackVoicesCreateGEMS to have the opportunity to be discovered and have your content promoted by Gushers. Check out blackvoicescreate.com to learn more about how you can get involved!

Hello Gentle Breeze - Official Sound Studio
@PiffMarti

#ad You’re a gem and you deserve to shine. Black Voices Create GEMS helps Black content creators get discovered. Drop your next video with #BlackVoicesCreateGEMS to have the opportunity to be discovered and have your content promoted by Gushers. Check out blackvoicescreate.com to learn more about how you can get involved.

FLEX by Piff Marti - Piff Marti
@ByVegalia

#ad You’re a gem and you deserve to shine. Black Voices Create GEMS helps Black content creators get discovered. Drop your next video with #BlackVoicesCreateGEMS to have the opportunity to be discovered and have your content promoted by Gushers. Check out blackvoicescreate.com to learn more about how you can get involved.

LasyMorning - Official Sound Studio
@NdcPoetry

#ad I’ve teamed up with @Gushers on Black Voices Create Gems to help amplify young Black voices! Learn more at blackvoicescreate.com !! #ad #BlackVoicesCreateGEMS

original sound - Nick Courmon
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Search #BlackVoicesCreateGems to see how we are amplifying Black voices on TikTok.

See our previous year’s work: Black Voices Create 2020/2021