Black creators differentially create and shape culture but are undervalued for their contributions. Since 2020, Gushers’ goal has been to close the value gap for young Black creators through its Black Voices Create platform.
Black Voices Create aims to amplify the work of young Black creators in social and digital spaces, fashion, and the arts by providing access, exposure, and financial compensation to increase their value in the space.
We realize we are a fruit snack brand that posts memes, and that some people didn’t expect us to speak out. Ultimately, we believe systemic racism isn’t something that can be solved simply or alone – it requires everyone’s participation – and we chose to respond in support of our consumers and the many Black creators we’ve partnered with.
The NAACP Youth & College Division serves over 25,000 people under the age of 25 across all 50 states. With teens being Gushers’ biggest audience, we are proud to be partnering with an organization that supports young Black leaders. Through our partnership, the NAACP Youth & College Division will be able to bring heightened awareness to important issues affecting Black youth today, like combating racial injustice and increasing voter education. The financial support will help fund programs to increase leadership development, recruitment, and organizing campaigns promoting education, equality and safety.
Our annual donation will go towards the creation and hiring of new positions within the organization. These positions will bring heightened awareness to important issues affecting Black youth today, like combating racial injustice and increasing voter education. The financial support will help fund programs to increase leadership development, recruitment, and organizing for campaigns promoting education, equality and safety, as well as sponsoring NAACP Youth & College memberships for teens and young adults.
Check out the work we’ve done every year on our Archive page.