Frequently Asked Questions

Q: You’re a 90s fruit snack company! Why are you taking a stance on Black creator suppression on social media?

A: We realize we are a fruit snack brand that posts memes, and that some people didn’t expect us to speak out. Ultimately, we believe systemic racism isn’t something that can be solved simply or alone – it requires everyone’s participation – and we chose to respond in support of our consumers and the many Black creators
we’ve partnered with.

Black Voices Create Gems is on a mission to address the social injustice that many Black content creators face on social media platforms by amplifying the voices of Black creators that deserve to be seen and heard. Our goal is to help them break through those barriers and build their influences on the platform.

Q: Can you share more on why you are partnering with the NAACP?

A: The NAACP Youth & College Division serves over 25,000 people under the age of 25 across all 50 states. With teens being Gushers’ biggest audience, we are proud to be partnering with an organization that supports young Black leaders. Through our partnership, the NAACP Youth & College Division will be able to bring heightened awareness to important issues affecting Black youth today, like combating racial injustice and increasing voter education. The financial support will help fund programs to increase leadership development, recruitment, and organizing campaigns promoting education, equality and safety.

Q: You’re donating $500k, where will that money go?

A: This year, we donated $500,000to the NAACP Youth & College Division. That donation will go towards creation and hiring of new positions within the organization. These positions will bring heightened awareness to important issues affecting Black youth today, like combating racial injustice and increasing voter education. The financial support will help fund programs to increase leadership development, recruitment, and organizing for campaigns promoting education, equality and safety, as well as sponsoring NAACP Youth & College memberships for teens and young adults.

Q: What other work have you done prior to this campaign?

A: In 2020, we launched Black Voices Create and donated $400,000 to the NAACP Youth & College Division in partnership with four Black content creators. In 2021, we supported the Marching Beyond the Madness digital activism series to keep the hype going beyond Black History Month. In 2022, we awarded the first Black Gem Award for Outstanding Social Media Presence at the NAACP Image Awards to the Black influencer who is positively impacting their community.

Q: How can I participate & support?

A: It’s easy! Here are three steps how:

1) FOLLOW – Follow our amazing influencer partners on TikTok:

@kyla.imani, @pierrahh, @knawt.kai, @joefloww_, and @byvegalia. Also follow the NAACP Youth & College Division on Instagram (@naacpyc_). Check out their content and join the movement!

2) ENGAGE – Like and share videos from our influencer partners on TikTok and the NAACP Youth & College Division.

3) ELEVATE – Join us in this commitment to continue elevating young Black voices by:

  • Diversify your social media feeds
  • Repost content from and giving credit to Black creators
  • Share your own message about the power of what #BlackVoicesCreate on social media

4) ENTER – Do you believe you’re a hidden gem? Enter to become a part of the Black Voices Create Gems Collective and have your voice amplified by Gushers on TikTok!

Check out the #BlackVoicesCreateGems Official Rules here.